BRAND DESIGN / VISUAL UI DESIGN

Visa's Global Creative Guidelines

We created a new master brand playbook, a design system that will unify Visa’s communications across all global marketing channels, in collaboration with BBDO. Utilizing visa’s iconic acceptance mark to frame every moment to communicate Visa’s brand story, Everywhere You Want To Be.

CLIENT

VISA

DATE

December, 2015

AGENCY

AKQA

ROLE

Design lead
Brand design
Visual UI design

global visual consistency
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We developed the creative rationale and visual treatment guidelines for all the consistent elements such as photography, brand mark, CTAs/buttons, and end-frames. By showing best-in-class executions of the new creative approach, we created global visual consistency. The new Visa creative guidelines ensure local markets produce their own work that aligns with the best practices we have established.