ILLUSTRATION / VISUAL DESIGN

The future belongs to those who build it.

Caterpillar has been innovating on a massive scale for the last 91 years, but the world at large doesn’t realize it. We illustrated Caterpillar’s innovation story: where it began, where it stands today, and where it’s headed in the future. Each innovation was crafted into an individual story and brought to life as looping animations on Instagram, milestones on a Facebook Canvas timeline, together as a brand story in a 60-second video, on a full page in the Wall Street Journal, and numerous iterations online.

CLIENT

Caterpillar

DATE

December, 2016

AGENCY

AKQA

ROLE

Creative direction
Visual design
Illustration