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The Most Advanced Gaming Experience

UX Visual Design

Nvidia SHIELD is a family of devices that let you game anytime, anywhere, instantly. Powered by NVIDIA Tegra processors and GeForce in the cloud, SHIELD brings you next-gen Android games and AAA titles on demand. Our goal was to create the definitive SHIELD family experience online.

 
 

UX / VISUAL DESIGN

The Most Advanced Gaming Experience

Nvidia SHIELD is a family of devices that let you game anytime, anywhere, instantly. Powered by NVIDIA Tegra processors and GeForce in the cloud, SHIELD brings you next-gen Android games and AAA titles on demand. Our goal was to create the definitive SHIELD family experience online.

 
 
 

CLIENT

NVIDIA

DATE

December, 2014

AGENCY

AKQA

ROLE

Art Direction
Visual UI design

 
 
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Pay off the brand promise

Pay off the brand promise

Developed rich, immersive content that simulated the product experience online to reinforce the brand promise of SHIELD as “The Most Advanced Gaming Experience”.

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CREATIVE PROCESS

CREATIVE PROCESS

High fidelity storyboard for animated product story

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Prioritize the retail channel<br>&mdash;

Prioritize the retail channel

Highlighted the NVIDIA store, reduced redundant content and removed all barriers to checkout for a best in class e-tail experience.

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Amplify earned media<br>&mdash;

Amplify earned media

Syndicated, curated and recirculated social content to become part of the daily conversations happening around the SHIELD product family.

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Launch video&mdash;

Launch video—

Developed the story and storyboards, art directed the product launch video

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