CAMPAIGN / UX / VISUAL DESIGN

IBM Triple-Checked

Data privacy is paramount for us all, but many of us simply scroll over our software T&Cs with an assumption that it’s not worth concern. Watson can unearth the risks to your personal data hidden in the small print with the same suite of cutting-edge technology it uses to reduce privacy risks for businesses.

CLIENT

IBM Watson

DATE

March, 2018

AGENCY

AKQA

ROLE

Design direction
UX/UI design
Visual design

Meet Watson. Face to face.

Watson’s visual recognition, natural language processing and machine learning combine for a personalised, interactive AI introduction. Watson reads thousands of pages of T&Cs from the most downloaded apps, extracting the relevant privacy data, pinpointing the risks, before suggesting ways each guest can protect their invaluable information. All of this happens in real time.