BRAND DESIGN / VISUAL UI DESIGN

IBM Brand identity evolution

We've crafted an innovative master brand design system with the aim of harmonizing IBM Watson's communications across global marketing channels and product experiences. The objective is to achieve global consistency through a cohesive design language spanning data visualization, motion graphics, photography, product interfaces, illustration, and print. Building upon the overarching IBM design language, the design encapsulates a sense of energy and positivity, mirroring the attributes of the Watson mark.

CLIENT

IBM Watson

DATE

November, 2018

AGENCY

AKQA

ROLE

Design direction
Brand design
Visual UI design