Visa's payment technologies have been used around the world by people from different backgrounds, experiences and cities. During the 2016 Rio Olympic Games, We wanted to unite them into the world's largest carpool in a very unique and compelling way.
CAMPAIGN / UX / VISUAL DESIGN
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We concepted, designed, and built a custom interactive in-car experience that paired riders together to create Olympic Games-themed videos using relevant Olympic sports filters. It united people around the world, by turning strangers into new friends.
My design direction for the campaign logo was to visualize the interactive experience, represents Brazil's energy, and the excitement of the Olympic Games. It should be fun, dynamic, and symbolize sports games. Based on this approach, I designed all the creative assets for the campaign such as Olympic Games-themed icons and overlay graphics along with the UI of the in-car experience.
Apart from a ton of hugs, hi-fives and laughs, fans and athletes from around the world not only shared hundreds of videos, but connected in amazing ways. Gold Medal winner and World Record holder Wayde Van Niekerk even gave his autograph and track jacket to one of his young fans. Combined with the fact that one third of participants changed their payment method to Visa in-app, the Visa RioPool was a huge win for everyone.
