WEBSITE / UX / VISUAL DESIGN

Peets.com

Peet’s Coffee has been on a 52-year mission to bring everyone their perfect brew. They asked us to deliver this promise to life digitally. Peet’s new taste profiler reimagines the traditional e-commerce journey – from a basic checkout funnel to a tailored storytelling experience.

I led redesigning every element of the Peet’s website as a unified system that invites visitors to explore further. Whatever the starting point, simple and dynamic content guide them through a personalized discovery process.

CLIENT

Peet's Coffee

DATE

January, 2018

AGENCY

AKQA

ROLE

Design direction
Visual design
UI/UX design

A seamless eCommerce experience—

From roast, to region, to brewing style, visitors can pinpoint their tastes and get tailored recommendations to match. Once they’ve discovered their perfect blend, a seamless hand-off to checkout finishes the journey. Additionally, a subscription option allows loyalists to conveniently keep their favourite roasts coming.