CAMPAIGN / ART DIRECTION

LG Complete Cleanic

A promotional website for the LG vacuum-cleaner line for the European market was developed using an interactive storytelling method where 5 different people with 5 different lifestyles voice their cleaning problems. In this website, a Complete Cleanic expert shows his Cleanic solution, the LG vacuum-cleaner line, and explains how the different products and features will solve their problem. The interactive storytelling videos dramatically portray the consumer’s cleaning experience and shows how LG’s solution can help them.

CLIENT

LG

DATE

January, 2011

AGENCY

Havas Worldwide

ROLE

Art Direction