BRAND DESIGN

The White House - Civic Nation

The Creative Alliance is the connection between Civic Nation and the country’s top creative, technology, design and communication talent. It supports Civic Nation, a non-profit organization that uses organizing, engagement and public awareness to address some of the nation’s most pressing challenges, including some White House-launched initiatives.

As a founding member of the Creative Alliance, We developed an umbrella brand and creative platform that can act as a gateway for existing and future initiatives that will inspire and guide people to actively engage in their community.

CLIENT

Civic Nation

DATE

May, 2016

AGENCY

AKQA

ROLE

Brand Design
Visual Identity Design

We will
—

Nothing great in America has ever happened by accident.
In our tireless pursuit of a better nation, everything we’ve ever
accomplished we’ve done together.
No matter how incredible, difficult, or outlandish.
Our history proves that when Americans unite and set our minds to something, it doesn’t matter what stands in our way, we will make it happen.
There’s never been a better time to remind ourselves of that.
People think that the contemporary challenges before us are too great, too numerous, too varied to confront.
But if we unite, if we decide together to overcome them;
we can and we will.
We will challenge the status quo.
We will take action when words are not enough.
We will change our country for the better.
We will.